In 2020, the best customer from Activision Blizzard was Sony, as reported by analyst Daniel Ahmad, better known as ZhugeEX.
Sony contributed 17% of the company’s sales, for revenues of approximately $ 1.
37 billion.
Microsoft, which is trying to acquire the home of Call of Duty, only reached the fourth position, falling behind Apple (15%) and Google (14%), contributing 11% of sales and about $ 890 million.
of revenues.
In 2021, however, Sony’s shares dropped to 15%, with Apple (17%) and Google (17%) overtaking.
Microsoft has done even worse, dropping below 10%.
On the other hand, last year Sony and Microsoft won for the amount of unpaid revenues to Activision Blizzard: respectively 22% and 20% of the due.
The fact that PlayStation is the leader in the console sector of Activision Blizzard’s revenues is not too surprising, given the installed base of PS4 first and PS5 then, certainly higher than that of Xbox One and Xbox Series X and S.
If desired, these figures also do understand why Sony is so interested in the future of the Call of Duty series, so much so that it brings a direct attack on Microsoft.
